Chain Restaurant Nutrition Labeling: Information for You to Chew On
Which McDonald’s item has the most calories? A Big Mac? A large Fries? Or a large milkshake? If you guessed the Milkshake, you are correct. In fact, a large milkshake contains more calories (1160) than a Big Mac (540) and Large Fries (500) combined. If you didn’t get the answer correct, don’t feel so bad. A California poll asked 523 respondents four similar questions, and not one person was able to answer all four questions correctly.
Multnomah County Commissioners will consider a proposal that would require chain restaurants to post calorie information next week. The proposed rule would require restaurants and coffee shops operating in Multnomah County with 15 or more stores nationwide to display calorie counts on menus or sign boards beside each regular menu item, including beverages. Commissioner Jeff Cogen is leading the charge, and even has pictures of what menu labeling looks like on his blog. Fast food and chain restaurant menu labeling policies have been passed in Seattle/King County, San Francisco, and New York City. A study in the American Journal of Public Health last month found that in New York City, people consumed 52 fewer calories (on average) when fast food restaurants posted calories on the menu boards at the time of purchase.
It’s not necessarily just public health experts who think this is a good idea. The public consumer wants this information. The Northwest Health Foundation’s Community Health Priorities initiative commissioned a poll in December 2007 about this topic. We asked 500 Oregonians their support for a policy requiring fast food and restaurant chains to post the number of calories of food items on their menu boards to be available at the point of sale. In Multnomah County, 72% of respondents support a policy to display nutrition information. Statewide, 69% of respondents supported this idea.
According to this week’s Willamette Week article, “some restaurateurs and industry lobbyists are already throwing dishes, saying the rules are intrusive, pose too big a burden, and are misguided when the county can’t even repair the Sellwood Bridge.” But our same poll also found that a majority of Oregonians believed that is the role of government to make available information for individuals to make better, responsible choices, and that it’s the role of government to ensure nutritional foods are available in our neighborhoods.
What do you think? Would you find this information useful the next time your found yourself at a Starbucks, Subway or Burgerville? Or did you not want to know that there are 750 calories in a venti Strawberry and Crème Frappuccino?
5 comments


Great great great effort here! Thanks for providing. Would be awesome to include contact information so we could badger some of the non-compliant people.