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Eugene Area Residents Watch and Discuss “Consuming Kids” Film

By: NWHF Staff | Posted on: December 7th, 2009 | Share:
Categories: Economic Issues • Public Health

What’s the role of “commercialization” on our health and the health of our children?

We often talk about how we need to help make the healthy choice the easy choice, but why is it such an uphill battle?

The makers of the film “Consuming Kids: The commercialization of Childhood” offer one suggestion, and it is a multi-billion dollar one.

Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

Community Health Priorities provided a small grant to make this film, and a discussion session, available for free in Eugene Oregon on December 9:

According to Laurie Trieger, executive director of the the Lane Coalition for Healthy Active Youth (LCHAY), the event was a success and will serve as the first in a sereies of these kinds of events and conversations.

Eugene residents: Stay tuned - not to the TV, but to what LCHAY is doing.

More info can be found at LCHAY’s Website